This info article is from a blog .. don't know the url of it because its been ages i haven't visited that blog.
Everything is copy paste form from there but still worth to read
INTRODUCTION
In this modern age, computers have verified the cause of their existence. They have virtually taken over in every field of today’s fast life. Gone are the days when applications of computers were limited to official use only. Today computers have important place in every household purpose, and mainly internet has take over whole world.
There are various causes are there due to which computers have their own stand in our life. It provides such a very good facility of fast processing, sound and picture. The virtual reality concept has provided very good features to the computer systems. The concept of virtual reality is introduced by the computer programmers to provide more attachment to the user. There are several concepts of the virtual reality are available such as digital smell, virtual theater, electronics hand gloves, multipoint surround sound system, 3d goggles.
The digital smell is basically a hardware software combination. The hardware part of digital smell will produce the smell, and the software part will evaluate the smell equation and generate specific signals for specific smell and finally that smell will be produced by the device. The hardware device is a device like speaker, like speaker this device is also connected to the computer system. For this device there is also a driver program which will evaluate the digital equation for generating specific gas.
Until now, online communication involved only three of our senses-hearing, touch, and sight. Soon it will involve a fourth, as new technology is being developed to appeal to our sense of smell. DigiScents, an interactive media company, is creating iSmell Digital Scent Technology, new software which will enable scents to be broadcast from the Web.
The "Savor the World" tagline illustrates the California-based company's aims to tap into the power of scent as a communication tool. "DigiScents combines the power of science with the fact that the sense of smell is as powerful an emotional trigger as any other sense," the Web site states.
This new technology will make it possible to send and receive scented e-mails and to add scent elements to Web sites, to name just a few of its applications.
In feature these devices will play very well role in our life, such as in Theater, Televisions, internet etc.
HOW IT WAS INVENTED
As we know that the many of the scientists has started for the virtual reality from the 5 to 6 years ago. As a virtual reality they have got a full concept as virtual theater these theaters are consists of an electronic hand gloves, digital smell, multipoint surround sound system, movement controllable seats, 3d goggles. From this idea the multipoint surround sound system, 3d goggles, movement controllable seats were completed. Now for the user to fill more realistic effects of movies they were introducing the very new facility of digital smell in movies or in games. For example if we are watching a movie and we see burning of tier then we will fill that smell in theater or pc or television.
The basic idea for this was given by the perfume making companies for the advertisements of their perfumes.
1.1.2 FOUNDERS
Founders Dexster Smith and Joel Lloyd Bellenson, experts in bioinformatics and genomics, came up with the idea for the company while they were on South Beach. Using their scientific knowledge, they indexed and analyzed natural smells said to be common to South Beach such as flowers, salt water, and suntan lotion.
DIGITAL AEROMA
Traditionally one has said that we have five senses, recent studies indicate that we have at least eleven and some specialists still consider more. Of the main ones (Vista, ear, tact, taste and sense of smell), our nose is possibly the one that has more relegated in our sensitive surroundings, since all the technology and the world that surrounds to us attacks the Vista and the ear, but rare time we found some attempt to approach the sense of smell
So far, computers work with only 3 out of 5 senses.
SIGHT:
Our eyes are our windows to the world, thus it is no surprise that sight is used the most out of the five perceptual senses. This is why the visual presentation of advertisements is crucial to the success of the direct marketing campaign. In classic mass advertising, the goal is to generate awareness. An ad is placed in a magazine or on television in which the primitive components such as lines, colors, and shapes are combined to formulate a consumer’s perception. Then the consumer either imprints this perception in their mind or totally forgets about the ad. If the consumer remembers the ad and then purchases the product, the ad is a success. It is this recognition, our ability to place an object in a category and give it meaning, that mass advertisers rely upon. Direct marketing has the advantage of presenting a product or service directly to the consumer. The consumer can instantaneously recognize what the product is and what they are being asked to do. If the piece is successful then the consumer will take action and purchase the product or seek out additional information. The phase between recognition and action is where direct marketers can influence the consumer in taking the next step to make the desired response.
Video controllers now produce 24 bit color, a far cry from the 16 color CGA monitors from the past. John Carmack wants us to go up to 64 bit color for greater visual "realness".
SOUND:
Vibrations that travel through a medium produce sound. Sound must travel through three main parts of the ear; the outer, middle and inner ear before it reaches the neural processing center of the brain.
When direct marketers are educated on how sound can affect consumer behavior it can be a very powerful tool to create effective advertisement campaigns. One aspect of sound that has always been successful in ad campaigns is the use of music. Today, music is a contributing factor to developing corporate brand identity for companies. Music fills the background and creates an identity for space. For example, British Airlines uses the new age music of Yanni to produce a sense of ethereal escape and adventure. While United Airlines uses the American musical classic, "Rhapsody in Blue" by George Gershwin to aid in creating their identity.
Today's surround sound speakers and sound cards are extremely well developed, you can hear echoes, and pretty much tell where something is from how the sounds reach your ears.
TOUCH:
Touch is the sensory stimulation that a person feels when something comes into contact with the skin. These stimulators perceive different types of sensations including temperature, vibrations, textures etc.
Touch is a significant factor when direct marketing is involved because it plays a role in many different aspects within the effectiveness of the marketing strategy. Any direct marketing mail piece requires the consumer to physically handle paper. This simple medium is an important tool in the overall perception of the offer. Businesses can become very particular when deciding the type of paper to include the offer on. A textured paper that is heavier in weight is perceived to be of better quality then the basic thin, light-weight paper.
Very much in its infancy, force feedback game controllers give us a small sampling of touch
SMELL:
Our use of scent in the environment has currently become quite an issue in society. It has become such an issue in different regions of the world, that companies are required to carefully plan the use of scent in their direct marketing campaigns. In today's advertising frenzy more companies are realizing that the major advantage of direct marketing is the ability to be a three-dimensional advertising medium, appealing to all five of the senses.
Sense of smell is the ability to detect odors. As humans, we are limited to the sensation of seven basic odors and their combinations. Although not as highly developed as in various other mammals, this perceptual sense can have a significant impact on how we perceive different objects and messages. Like Sherlock Holmes' Watson says, "there's nothing like a good sniff". Smell is the only sense that cannot be turned off. A person smells all of the time and with every breath, as often as 20,000 times a day.
There are over 400 000 odors in the world, and it has been proven that they can significantly influence individuals, and more importantly, consumer's moods and behaviors.
The sense of smell is closely tied to memory and emotion, making
scent a powerful way to reinforce ideas. “If a picture is worth a thousand words, a scent is worth a thousand pictures.”
TESTE:
Taste is the physiological perception of flavor. Sweet, salty, bitter and sour are the four true tastes that we are able to perceive, and it is the combination of these different flavorful sensations that entices us to want more.
The increased complexity of a flavor tends to generate a unique and memorable experience. This means that when two or more true tastes are stimulated simultaneously, the complete flavor and sensation of a food becomes memorable and can be related toward a specific product brand. Beyond the physiological need for nourishment, food has become a direct way for people to satisfy their unfulfilled desires. Foods and flavors from around the world give people the opportunity to experience alternate cultures and to travel without leaving their home. The tastes of home cooked meals evoke happy emotions and memories of the “good old days,” while chocolate are often used as an alternative to sexual desires. Consumers now expect their food to go beyond satisfying carnal hunger but it must also create and fulfill their utmost expectations and needs.Smell is an important part of taste, someday we may be able to put something in our mouths and the computer will cause it to generate tastes.
Next :DIGITAL SCENT TECHNOLOGY
This info article is from a blog .. don't know the url of it because its been ages i haven't visited that blog.
Everything is copy paste form from there but still worth to read
Everything is copy paste form from there but still worth to read
INTRODUCTION
In this modern age, computers have verified the cause of their existence. They have virtually taken over in every field of today’s fast life. Gone are the days when applications of computers were limited to official use only. Today computers have important place in every household purpose, and mainly internet has take over whole world.
There are various causes are there due to which computers have their own stand in our life. It provides such a very good facility of fast processing, sound and picture. The virtual reality concept has provided very good features to the computer systems. The concept of virtual reality is introduced by the computer programmers to provide more attachment to the user. There are several concepts of the virtual reality are available such as digital smell, virtual theater, electronics hand gloves, multipoint surround sound system, 3d goggles.
The digital smell is basically a hardware software combination. The hardware part of digital smell will produce the smell, and the software part will evaluate the smell equation and generate specific signals for specific smell and finally that smell will be produced by the device. The hardware device is a device like speaker, like speaker this device is also connected to the computer system. For this device there is also a driver program which will evaluate the digital equation for generating specific gas.
Until now, online communication involved only three of our senses-hearing, touch, and sight. Soon it will involve a fourth, as new technology is being developed to appeal to our sense of smell. DigiScents, an interactive media company, is creating iSmell Digital Scent Technology, new software which will enable scents to be broadcast from the Web.
The "Savor the World" tagline illustrates the California-based company's aims to tap into the power of scent as a communication tool. "DigiScents combines the power of science with the fact that the sense of smell is as powerful an emotional trigger as any other sense," the Web site states.
This new technology will make it possible to send and receive scented e-mails and to add scent elements to Web sites, to name just a few of its applications.
In feature these devices will play very well role in our life, such as in Theater, Televisions, internet etc.
HOW IT WAS INVENTED
As we know that the many of the scientists has started for the virtual reality from the 5 to 6 years ago. As a virtual reality they have got a full concept as virtual theater these theaters are consists of an electronic hand gloves, digital smell, multipoint surround sound system, movement controllable seats, 3d goggles. From this idea the multipoint surround sound system, 3d goggles, movement controllable seats were completed. Now for the user to fill more realistic effects of movies they were introducing the very new facility of digital smell in movies or in games. For example if we are watching a movie and we see burning of tier then we will fill that smell in theater or pc or television.
The basic idea for this was given by the perfume making companies for the advertisements of their perfumes.
1.1.2 FOUNDERS
Founders Dexster Smith and Joel Lloyd Bellenson, experts in bioinformatics and genomics, came up with the idea for the company while they were on South Beach. Using their scientific knowledge, they indexed and analyzed natural smells said to be common to South Beach such as flowers, salt water, and suntan lotion.
DIGITAL AEROMA
Traditionally one has said that we have five senses, recent studies indicate that we have at least eleven and some specialists still consider more. Of the main ones (Vista, ear, tact, taste and sense of smell), our nose is possibly the one that has more relegated in our sensitive surroundings, since all the technology and the world that surrounds to us attacks the Vista and the ear, but rare time we found some attempt to approach the sense of smell
So far, computers work with only 3 out of 5 senses.
SIGHT:
Our eyes are our windows to the world, thus it is no surprise that sight is used the most out of the five perceptual senses. This is why the visual presentation of advertisements is crucial to the success of the direct marketing campaign. In classic mass advertising, the goal is to generate awareness. An ad is placed in a magazine or on television in which the primitive components such as lines, colors, and shapes are combined to formulate a consumer’s perception. Then the consumer either imprints this perception in their mind or totally forgets about the ad. If the consumer remembers the ad and then purchases the product, the ad is a success. It is this recognition, our ability to place an object in a category and give it meaning, that mass advertisers rely upon. Direct marketing has the advantage of presenting a product or service directly to the consumer. The consumer can instantaneously recognize what the product is and what they are being asked to do. If the piece is successful then the consumer will take action and purchase the product or seek out additional information. The phase between recognition and action is where direct marketers can influence the consumer in taking the next step to make the desired response.
Video controllers now produce 24 bit color, a far cry from the 16 color CGA monitors from the past. John Carmack wants us to go up to 64 bit color for greater visual "realness".
SOUND:
Vibrations that travel through a medium produce sound. Sound must travel through three main parts of the ear; the outer, middle and inner ear before it reaches the neural processing center of the brain.
When direct marketers are educated on how sound can affect consumer behavior it can be a very powerful tool to create effective advertisement campaigns. One aspect of sound that has always been successful in ad campaigns is the use of music. Today, music is a contributing factor to developing corporate brand identity for companies. Music fills the background and creates an identity for space. For example, British Airlines uses the new age music of Yanni to produce a sense of ethereal escape and adventure. While United Airlines uses the American musical classic, "Rhapsody in Blue" by George Gershwin to aid in creating their identity.
Today's surround sound speakers and sound cards are extremely well developed, you can hear echoes, and pretty much tell where something is from how the sounds reach your ears.
TOUCH:
Touch is the sensory stimulation that a person feels when something comes into contact with the skin. These stimulators perceive different types of sensations including temperature, vibrations, textures etc.
Touch is a significant factor when direct marketing is involved because it plays a role in many different aspects within the effectiveness of the marketing strategy. Any direct marketing mail piece requires the consumer to physically handle paper. This simple medium is an important tool in the overall perception of the offer. Businesses can become very particular when deciding the type of paper to include the offer on. A textured paper that is heavier in weight is perceived to be of better quality then the basic thin, light-weight paper.
Very much in its infancy, force feedback game controllers give us a small sampling of touch
SMELL:
Our use of scent in the environment has currently become quite an issue in society. It has become such an issue in different regions of the world, that companies are required to carefully plan the use of scent in their direct marketing campaigns. In today's advertising frenzy more companies are realizing that the major advantage of direct marketing is the ability to be a three-dimensional advertising medium, appealing to all five of the senses.
Sense of smell is the ability to detect odors. As humans, we are limited to the sensation of seven basic odors and their combinations. Although not as highly developed as in various other mammals, this perceptual sense can have a significant impact on how we perceive different objects and messages. Like Sherlock Holmes' Watson says, "there's nothing like a good sniff". Smell is the only sense that cannot be turned off. A person smells all of the time and with every breath, as often as 20,000 times a day.
There are over 400 000 odors in the world, and it has been proven that they can significantly influence individuals, and more importantly, consumer's moods and behaviors.
The sense of smell is closely tied to memory and emotion, making
scent a powerful way to reinforce ideas. “If a picture is worth a thousand words, a scent is worth a thousand pictures.”
TESTE:
Taste is the physiological perception of flavor. Sweet, salty, bitter and sour are the four true tastes that we are able to perceive, and it is the combination of these different flavorful sensations that entices us to want more.
The increased complexity of a flavor tends to generate a unique and memorable experience. This means that when two or more true tastes are stimulated simultaneously, the complete flavor and sensation of a food becomes memorable and can be related toward a specific product brand. Beyond the physiological need for nourishment, food has become a direct way for people to satisfy their unfulfilled desires. Foods and flavors from around the world give people the opportunity to experience alternate cultures and to travel without leaving their home. The tastes of home cooked meals evoke happy emotions and memories of the “good old days,” while chocolate are often used as an alternative to sexual desires. Consumers now expect their food to go beyond satisfying carnal hunger but it must also create and fulfill their utmost expectations and needs.Smell is an important part of taste, someday we may be able to put something in our mouths and the computer will cause it to generate tastes.
Next :DIGITAL SCENT TECHNOLOGY
This info article is from a blog .. don't know the url of it because its been ages i haven't visited that blog.
Everything is copy paste form from there but still worth to read
i want to know more about how the coding is done for this technology or how scent coading is done
ReplyDeletePlease do see next post related to .. there everything regrading this is given
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